The rotary engine has an electric future.ts.
Mazda Motor Corporation has announced its new technology and product development policy towards 2030 based on the company’s long-term vision for technology development.
Marketing babble alert: the so-called “Sustainable Zoom-Zoom 2030” is built from Mazda’s revised Medium-Term Management Plan and its desire to achieve carbon neutrality by 2050, both of which were announced in the past year.
Mazda says it will proceed with technology and product development towards 2030 following five policies:
- Accumulation of technological assets in line with our building block strategy and their utilization for highly efficient manufacturing
- Mazda has followed its Building Block Strategy to “efficiently deliver superior technologies by building up a set of fundamental technologies as blocks.”
- This plan and babble started with the development of “SKYACTIV Technology” in 2007 which updated internal combustion engines. The basic electrification technologies were then added to compose the first building-block. Applicable to various products, this architecture became a technological asset to create Mazdas since 2012.
- Mazda is continuously enhancing its internal combustion engines (SKYACTIV-X and new straight-six engines) and electrification technologies as part of the “SKYACTIV Multi-Solution Scalable Architecture,” which is used in transverse power units in Small Products and longitudinal power units in Large Products. Based on this architecture, Mazda claims it will deliver multiple electrification solutions to meet various customers’ needs, environmental regulations and the electric power generating infrastructure in a market.
- In addition, Mazda’s unique EV platform “SKYACTIV EV Scalable Architecture” debuts in 2025 for EVs with various vehicle sizes and body types.
- Mazda will refine its “highly-efficient development methods, namely Common Architecture, Bundled Planning and Model Based Development to enrich its technological assets for the full-scale electrification era with business partners.”
- Promotion of Electrification and Introduction of Products – Multi-solution Strategy
- The “SKYACTIV Multi-Solution Scalable Architecture” products to be introduced mainly for Japan, Europe, the US, China and ASEAN between 2022 and 2025 will consist of five hybrid models1, five plug-in hybrid models and three EV models.
- In addition, several products with the “SKYACTIV Scalable EV Architecture” will be introduced between 2025 and 2030.
- Based on this product launch plan, Mazda claims that 100% of our products will have some level of electrification, and its EV ratio will be 25% by 2030.
- Promotion of human-oriented safety technologies to realize an accident-free society
- In terms of building blocks for safety technology, Mazda is working on deploying “human-centric autonomous driving system, Mazda Co-pilot Concept,” in its vehicles.
- This “Mazda Co-Pilot” monitors the driver’s condition at all times and if a sudden change in the driver’s physical condition is detected, switches to autonomous driving, bringing the car to a safe place, stopping the car and places an emergency call. The first step, Mazda Co-Pilot 1.0, starts its introduction on Large Products from 2022.
- Development of technologies for connected services and software technologies as a foundation for next-generation mobility services
- Mazda intends to fortify our initiatives of development of fundamental software technology in order to be able to accommodate for next-generation Mobility as a Service (Maas) and update vehicle functions Over the Air (OTA)2.
- Five Japanese OEM companies3 including Mazda will jointly develop standard engineering specifications of next-generation in-vehicle communication devices to push for a standardized communication system services sooner.
- Mazda will push forward with the development of next-generation Electric/Electronic Architecture (EEA), which will enable speedy processing of data from inside and outside a vehicle.
- Human-centered development philosophy in a time defined by Carbon Neutrality and CASE4
- “The Sustainable Zoom-Zoom 2030 vision places the individual at the center of three areas. The planet, society and humanity. We will continue to follow our human-centered development philosophy, which values the humanity and inherent potential of people, into a future where carbon neutrality and CASE are defining the industry.
- “By providing vehicles that support people in realizing their full potential, we aim to realize a sustainable and compassionate society.”
Mazda Footnotes
- Excluding mild hybrid models, but including models with Toyota Hybrid System (THS)
- Updating software via wireless communication
- Mazda Motor Corp., Suzuki Motor Corp., Subaru Corp., Daihatsu Motor Co., Ltd. and Toyota Motor Corp.
- A newly coined acronym (industry babble?-editor) that refers to areas of Connected cars, Autonomous driving, Shared/Services and Electrification (also Automated, Connected and Electric Vehicles – ACE)
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mazda “Sustainable Zoom-Zoom 2030.” We’re Not Kidding
The rotary engine has an electric future.ts.
Mazda Motor Corporation has announced its new technology and product development policy towards 2030 based on the company’s long-term vision for technology development.
Marketing babble alert: the so-called “Sustainable Zoom-Zoom 2030” is built from Mazda’s revised Medium-Term Management Plan and its desire to achieve carbon neutrality by 2050, both of which were announced in the past year.
Mazda says it will proceed with technology and product development towards 2030 following five policies:
Mazda Footnotes
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.