Click to enlarge.
Mercedes-Benz USA (MBUSA) reported Q1 2025 group* sales of 67,400 Passenger Cars. Mercedes-Benz Vans reported Q1 2025 group sales of 7700 units, bringing MBUSA to a total of 75,100 vehicles for the first quarter of the year. Amidst the generally tepid sales results is a sharp 52% decline in van sales.
“I am proud to see our teams and valued dealer partners continue to work together with an unwavering focus on the core of our business – our valued customers. We closed Q1 in a very strong position for wholesale group sales and celebrated our best-ever March in MBUSA’s history for retail sales,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA.
PHEV
Group sales in the Plug-in Hybrid segment are up 400% compared to Q1 2024. This was propelled by wider availability of five long-range models, alongside Mercedes-AMG high-performance hybrids.
Top-End:**
Sales of Mercedes-AMG rose by 13% in the first quarter. The introduction of the AMG CLE 53 Cabriolet and Coupe, the AMG E 53 Sedan and the AMG C 43 Sedan have further broadened consumer offerings for driving enthusiasts. The AMG GT recorded “stellar performance, up 32% from last year, as well as the AMG SL, which was up 109% from the same time last year.”
Core:***
The GLC SUV and Coupe variants once again led the Core segment, nearly doubling sales in Q1 2025 compared to Q1 2024. Additionally, the Core segment overall saw an increase of 8% compared to 2024, further fueled by the performance of the E-Class Sedan.
Entry:****
Stronger availability for the CLA and GLA resulted in a year-over-year increase of 103% and 11%, respectively.
Vans:
Group sales for Vans totaled 7700 units in Q1 2025 “influenced by the planned discontinuation of the Metris. The eSprinter, the first fully electric van in North America from Mercedes-Benz USA introduced in 2024, is well accepted by our customers and saw an increase of 253% from Q1 2024.”
At the Tuscaloosa, Alabama manufacturing facility, personalization options were further expanded by introducing new MANUFAKTUR exterior colors and interior designs, paving the way for customers to enjoy even greater customization for select models in the future.
*Inevitable Mercedes Footnotes
All figures are rounded. Preliminary figures subject to change pending final reports.
* Starting with our Q1 2024 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports. Prior to Q1 2024, sales figures were reported at the retail level, and now reflect group sales (including wholesale). This change is designed to reinforce reporting consistency between our two entities.
** Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV
*** Core: C-Class, CLE, E-Class, CLS, GLC, GLE, EQE
**** Entry: A-Class, CLA, GLA, GLB, EQB
***** Starting with our Q1 2025 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports, segmented by Passenger Cars and Vans. Prior to Q1 2025, sales figures were reported at the model level. This change is designed to reinforce reporting consistency between our two entities.
****** Metris and Sprinter gas engine discontinued for the U.S. market.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Mercedes-Benz USA Posts Q1 Sales Drop
Click to enlarge.
Mercedes-Benz USA (MBUSA) reported Q1 2025 group* sales of 67,400 Passenger Cars. Mercedes-Benz Vans reported Q1 2025 group sales of 7700 units, bringing MBUSA to a total of 75,100 vehicles for the first quarter of the year. Amidst the generally tepid sales results is a sharp 52% decline in van sales.
“I am proud to see our teams and valued dealer partners continue to work together with an unwavering focus on the core of our business – our valued customers. We closed Q1 in a very strong position for wholesale group sales and celebrated our best-ever March in MBUSA’s history for retail sales,” said Dimitris Psillakis, President and CEO of Mercedes-Benz USA.
PHEV
Group sales in the Plug-in Hybrid segment are up 400% compared to Q1 2024. This was propelled by wider availability of five long-range models, alongside Mercedes-AMG high-performance hybrids.
Top-End:**
Sales of Mercedes-AMG rose by 13% in the first quarter. The introduction of the AMG CLE 53 Cabriolet and Coupe, the AMG E 53 Sedan and the AMG C 43 Sedan have further broadened consumer offerings for driving enthusiasts. The AMG GT recorded “stellar performance, up 32% from last year, as well as the AMG SL, which was up 109% from the same time last year.”
Core:***
The GLC SUV and Coupe variants once again led the Core segment, nearly doubling sales in Q1 2025 compared to Q1 2024. Additionally, the Core segment overall saw an increase of 8% compared to 2024, further fueled by the performance of the E-Class Sedan.
Entry:****
Stronger availability for the CLA and GLA resulted in a year-over-year increase of 103% and 11%, respectively.
Vans:
Group sales for Vans totaled 7700 units in Q1 2025 “influenced by the planned discontinuation of the Metris. The eSprinter, the first fully electric van in North America from Mercedes-Benz USA introduced in 2024, is well accepted by our customers and saw an increase of 253% from Q1 2024.”
At the Tuscaloosa, Alabama manufacturing facility, personalization options were further expanded by introducing new MANUFAKTUR exterior colors and interior designs, paving the way for customers to enjoy even greater customization for select models in the future.
*Inevitable Mercedes Footnotes
All figures are rounded. Preliminary figures subject to change pending final reports.
* Starting with our Q1 2024 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports. Prior to Q1 2024, sales figures were reported at the retail level, and now reflect group sales (including wholesale). This change is designed to reinforce reporting consistency between our two entities.
** Top-End: Mercedes-AMG, Mercedes-Maybach, G-Class, S-Class, GLS, EQS and EQS SUV
*** Core: C-Class, CLE, E-Class, CLS, GLC, GLE, EQE
**** Entry: A-Class, CLA, GLA, GLB, EQB
***** Starting with our Q1 2025 sales release, MBUSA reports sales figures in a manner congruent with Mercedes-Benz Group financial reports, segmented by Passenger Cars and Vans. Prior to Q1 2025, sales figures were reported at the model level. This change is designed to reinforce reporting consistency between our two entities.
****** Metris and Sprinter gas engine discontinued for the U.S. market.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.