Price War as Honda Cuts Fit EV Lease to $259

AutoInformed.com Honda Fit EV

Matt and Becky Walton the first Fit EV customer  say they will use the Fit as a daily commuter car.

In a response to Nissan’s cutting the Leaf electric vehicle price by $6,400 earlier this year, Honda today announced a reduced Fit EV lease price of $259 a month beginning June 1. The steep reduction trims the payment from $389 a month.

Moreover, the revised Fit EV three-year lease requires no down payment, has unlimited mileage, provides routine maintenance and collision coverage, as well providing a 240-volt home charging station, although the customer must pay for its installation but owns it forever. To the horror of auto execs, this program might foreshadow the next generation of marketing incentives that would apply to other types of vehicles.  

AutoInformed.comIn a classy move, the new reduced lease price and unlimited mileage term also will be applied to existing Fit EV customer leases going forward starting in June 2013. With the reduced payment, unlimited mileage, maintenance and collision coverage, the new lease arguably makes the Fit EV one of the most affordable electric vehicles available in the U.S.

The old three-year term lease  cost $389 per month, which computes to a Manufacturer’s Suggested Retail Price (MSRP) of $36,625, before $790 in delivery charges. Collision coverage, maintenance costs and roadside assistance service were included in lease-only vehicle. Gasoline fueled versions of the Fit sell in the $16,215 to $21,000 range.

Honda is responsible for repairs to the Fit EV, leaving to the lessee only to buy and carry liability insurance for at least the minimum required by the lease. There is no deductible, and Honda said it would evaluate and approve all repair requests submitted. The lessee will be required to call a toll free number to report all collisions/damage and receive instructions to arrange for repairs.

In a release, Honda said that the Fit EV online application is now simplified to allow for quicker approval and delivery. The network of qualified Fit EV Honda dealers in California, Oregon, New York, New Jersey, Massachusetts, Maryland, Rhode Island and Connecticut will expand from 36 to more than 200 by the end of June.

IF you believe in Environmental Protection Agency ratings – a big if at AutoInformed – the 2013 Fit EV is the most efficient 5-passenger electric vehicle on the market with a combined adjusted mile-per-gallon-equivalency rating of 118 MPGe3, an EPA-rated driving range of 82 miles, and a low energy-consumption rating of just 29 kilowatt hours (kWh) per 100 miles.

Based on the five-door, five-passenger Fit, the Fit EV has a 20-kilowatt-hour (kWh) lithium-ion battery and a compact 92-kilowatt ( or 123 horsepower maximum, but only100 or 63 horsepower in normal and economy modes) AC synchronous electric motor that generates 189 ft-lb of torque. The result is a claimed and unadjusted class-leading range of 132 miles.

The gasoline Fit has an Environmental Protection Agency (EPA) city/highway/combined fuel economy rating of 28/35/31 miles per gallon, and a 10.6-gallon tank for regular fuel.  It is powered by a 1.5-liter, i-VTEC four-cylinder engine rated at 117 horsepower at 6,600 rpm and 106 lb-ft. of torque at 4,800 rpm. Gasoline Fits only have a 5-speed manual or automatic transaxle available. Curb weight is in the 2500-2600 pound range. The Fit EV curb weight is 3252 pounds.

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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