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Renault said today that worldwide sales reached 1,751,089 units (-6.7% vs 2020) with a market share of 4.7% (-0.6 pt.) vs 2020, without China and North America. In Europe, Renault reached a market share of 7.1% (-0.7pt) at 984,784 units. The company said that during 2021, it put in place a strategy of channel mix and pricing optimization, as did all automakers. The retail sales mix gained +10 pts between H1 (40%) and H2 (50%) with a higher net revenue per vehicle.
Markets outside of Europe now represent 44% of Renault’s sales (+2 pts vs 2020). The New Renault Duster launch registered sales: 41,000 units in Russia (+31% vs 2020), 22,000 units in Brazil (+15% vs 2020), 6,200 sales in Mexico (+55% vs 2020) and 9,100 sales in Colombia (+34% vs 2020). In India, the new Renault Kiger sold 29,000 units. This is 30% of Renault sales there. Renault claims this “upselling strategy” for this market is working.
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Renault says its rapid shift towards electrification showed “impressive growth of its volume of EV and Hybrid* of +52% in passenger car sales in Europe. The E-Tech range now represents 30% of Renault passenger car sales in Europe in 2021 in an electrified market representing 26% of the TIV.” In Europe, Renault is the EV leader in France, second in Italy and third Germany. Launched in 2012, Renault ZOE maintains its position as market leader within the EV segment in France and ranks second in Europe. [* Includes Hybrid (HEV) and Plug-In Hybrid (PHEV), excludes Mild-Hybrid (MHEV).]
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Renault 2021 Global Sales at 1,751,089 or -6%
Click to Enlarge.
Renault said today that worldwide sales reached 1,751,089 units (-6.7% vs 2020) with a market share of 4.7% (-0.6 pt.) vs 2020, without China and North America. In Europe, Renault reached a market share of 7.1% (-0.7pt) at 984,784 units. The company said that during 2021, it put in place a strategy of channel mix and pricing optimization, as did all automakers. The retail sales mix gained +10 pts between H1 (40%) and H2 (50%) with a higher net revenue per vehicle.
Markets outside of Europe now represent 44% of Renault’s sales (+2 pts vs 2020). The New Renault Duster launch registered sales: 41,000 units in Russia (+31% vs 2020), 22,000 units in Brazil (+15% vs 2020), 6,200 sales in Mexico (+55% vs 2020) and 9,100 sales in Colombia (+34% vs 2020). In India, the new Renault Kiger sold 29,000 units. This is 30% of Renault sales there. Renault claims this “upselling strategy” for this market is working.
Click to Enlarge.
Renault says its rapid shift towards electrification showed “impressive growth of its volume of EV and Hybrid* of +52% in passenger car sales in Europe. The E-Tech range now represents 30% of Renault passenger car sales in Europe in 2021 in an electrified market representing 26% of the TIV.” In Europe, Renault is the EV leader in France, second in Italy and third Germany. Launched in 2012, Renault ZOE maintains its position as market leader within the EV segment in France and ranks second in Europe. [* Includes Hybrid (HEV) and Plug-In Hybrid (PHEV), excludes Mild-Hybrid (MHEV).]
Read AutoInformed.com on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.