The Alliance is successfully competing with much larger automakers.
The Renault-Nissan “Alliance” had a record year with 7,276,398 units sold in 2010, a 19.6% increase over 2009 in a market that grew by 11.8%, Renault said today in a release.
This means that Renault-Nissan Alliance captured 10.3% of the global market in 2010, if you use Renault’s estimate of 70,476,213 vehicles sold during the calendar year.
Renault holds a 44.3% stake in Nissan, while Nissan owns 15% of Renault shares. Renault’s worldwide sales increased by 14% and Nissan’s by 21.5%, as Renault and Nissan sold 2,625,796 and 4,080,588 vehicles respectively.
“In 2010, the Renault-Nissan Alliance achieved unprecedented global sales and global market share. Our performance has been particularly encouraging in growth markets where Alliance brands have continued to gain market share,” said Carlos Ghosn, Chairman and CEO of the Renault-Nissan Alliance.
Renault
The five regions of the Renault Group increased volumes and market share in all regions except for the “Euromed” region where sales decreased slightly by 0.2%. All the brands contributed to the Group’s sales increase: Renault grew by 14%, Dacia by 12% and Renault Samsung Motors by 19%. Sales of Lada at 570,014 units, a 37.6% increase compared to 2009.
In Europe, the Renault group raised the sales volume by 7.4% with 1,642,000 units sold in a market that contracted by 3.7%. The Renault brand moved up one place in the rankings to become number 2 in passenger car and light utility vehicle sales.
Outside Europe, the Renault Group increased sales by 26% to 983,731 units. Sales of Renault Samsung Motors increased by 16.5% on its car market, reaching 11.9% of market share in the restricted South Korean market. With 155,697 units sold, South Korea is now Renault Group’s fourth largest market.
The Renault group sales outside Europe accounted for 37% of total sales, compared with 34% in 2009.
Nissan
China has become Nissan’s largest market worldwide with 1,023,638 units sold, a 35.5% increase on 2009. Sales were led by the mid-size sedan Sylphy, with 142,367 units sold and the larger Teana, with sales of 140,842 units.
In the U.S., Nissan and Infiniti sales totaled 908,570 units, an 18% increase over 2009.
In Japan, government subsidies and launches of five new models such as March, Juke and Serena contributed to the 7.7% increase of sales of 645,320 units.
In Europe, Nissan reached a 3.1% market share, the highest since 1995. Total sales increased by 13% to 555,924 units. Nissan’s main market in Europe was the UK with 96,419 units sold, followed by Russia with 84,288 units. Qashqai remains a strong contributor to Nissan’s European performance with 235,462 units sold, an 18% increase on 2009.
In Mexico, Nissan led domestic sales for the second consecutive year with 189,518 units sold. Nissan had four vehicles in Mexico’s top ten best-selling cars.
