September Western European Diesel Sales Continue to Drop

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An analysis released today by the respected GlobalData consultancy* shows that the diesel share of new car sales in Western Europe during September 2024 fell to 11.9% with August confirmed at 13.8%.

“The MoM difference appears significant, and the trend remains negative, but the September figure is influenced by the large UK total market, and the lower-than-regional-average share that diesel occupies within it. This effect typically drags down the European result in September, though in 2023 it was offset by distortions in the German market caused by withdrawal of a key BEV incentive that increased the non-BEV share, including diesel,” GlobalData said. “When looking at the individual country diesel shares, it can be seen that the MoM diesel share decline at a market level was not unusually steep in September, though the trend remains broadly negative.”

GlobalData observations

  • Year to date through September the cumulative diesel share stood at 14.3%, which is 0.3 pp down on the August position.
  • Diesel sales in September were 121k, a 30,000 YoY fall with YTD data indicating that diesel sales (at 1.25 million units to September) were 160,000 fewer than seen in the same period of 2023.
  • Germany saw the biggest monthly decline in sales with September seeing 12,000 fewer units sold than a year earlier, but as mentioned, this is an unusual decline and may be a distortion caused by incentive changes in 2023.

*GlobalData

GlobalData says that “4000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.” J.D. Power is also part of GlobalData. Inquiries at: customersuccess.automotive@globaldata.com  

About Ken Zino

Ken Zino, publisher (kzhw@aol.com), is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. Zino is at home on test tracks, knows his way around U.S. Congressional hearing rooms, auto company headquarters, plant floors, as well as industry research and development labs where the real mobility work is done. He can quote from court decisions, refer to instrumented road tests, analyze financial results, and profile executive personalities and corporate cultures. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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