Subaru of America will expand its operations in the Dallas-Fort Worth area and increase its workforce by relocating its Central Region office and establishing a new customer support center in Coppell, Texas. The automaker’s new Dallas Business Center will be co-located with its existing distribution and training facility as part of a 200,000-square-foot expansion with Prologis.
“We are excited to expand our footprint and capabilities in the southern U.S., further supporting our customers and retailer network. Dallas is a vibrant area with diverse talent that will add fresh perspectives and further enhance our company culture,” said Jeff Walters, President and Chief Operating Officer at Subaru of America. Last year, Subaru sold 632,086 vehicles in the U.S. through a network of more than 630 retailers.
Subaru anticipates this expansion to be completed in late 2024 and ready for occupancy by early 2025. About 30,000 square feet of the project’s office space will be dedicated to the automaker’s Central Region sales and marketing operations, currently located in Itasca, Illinois, along with the Dallas-Fort Worth Zone office. With an estimated 100 employees, the new DBC will be among the largest SOA locations after its headquarters in Camden, New Jersey.
Upon completion, Subaru’s multi-purpose expansion project will be LEED certified, offer EV charging for passenger vehicles, and be equipped with high-efficiency HVAC. The building will total 500,600 square feet, including a 170,000 square-foot expansion of its existing Regional Distribution Center, which stores and handles Genuine Subaru Parts and Accessories. The automaker’s existing Quality & Service Area Training Center, used to train Subaru retailers’ technicians and Subaru field service personnel, will gain an additional classroom as part of the expansion support Subaru University (Subaru-U), and its local secondary and post-secondary automotive vocational initiatives. Representatives from Subaru of America will attend the Dallas Career Fair on Thursday, May 23 from 11 a.m. to 2 p.m. at the Doubletree Hotel on Market Center Boulevard.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Subaru to Relocate and Expand Central Region Office
Subaru of America will expand its operations in the Dallas-Fort Worth area and increase its workforce by relocating its Central Region office and establishing a new customer support center in Coppell, Texas. The automaker’s new Dallas Business Center will be co-located with its existing distribution and training facility as part of a 200,000-square-foot expansion with Prologis.
“We are excited to expand our footprint and capabilities in the southern U.S., further supporting our customers and retailer network. Dallas is a vibrant area with diverse talent that will add fresh perspectives and further enhance our company culture,” said Jeff Walters, President and Chief Operating Officer at Subaru of America. Last year, Subaru sold 632,086 vehicles in the U.S. through a network of more than 630 retailers.
Subaru anticipates this expansion to be completed in late 2024 and ready for occupancy by early 2025. About 30,000 square feet of the project’s office space will be dedicated to the automaker’s Central Region sales and marketing operations, currently located in Itasca, Illinois, along with the Dallas-Fort Worth Zone office. With an estimated 100 employees, the new DBC will be among the largest SOA locations after its headquarters in Camden, New Jersey.
Upon completion, Subaru’s multi-purpose expansion project will be LEED certified, offer EV charging for passenger vehicles, and be equipped with high-efficiency HVAC. The building will total 500,600 square feet, including a 170,000 square-foot expansion of its existing Regional Distribution Center, which stores and handles Genuine Subaru Parts and Accessories. The automaker’s existing Quality & Service Area Training Center, used to train Subaru retailers’ technicians and Subaru field service personnel, will gain an additional classroom as part of the expansion support Subaru University (Subaru-U), and its local secondary and post-secondary automotive vocational initiatives. Representatives from Subaru of America will attend the Dallas Career Fair on Thursday, May 23 from 11 a.m. to 2 p.m. at the Doubletree Hotel on Market Center Boulevard.
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Subaru 2024 Ascent – $37,000 to $51,235
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.