Subaru to Relocate and Expand Central Region Office

Subaru of America will expand its operations in the Dallas-Fort Worth area and increase its workforce by relocating its Central Region office and establishing a new customer support center in Coppell, Texas. The automaker’s new Dallas Business Center will be co-located with its existing distribution and training facility as part of a 200,000-square-foot expansion with Prologis.

“We are excited to expand our footprint and capabilities in the southern U.S., further supporting our customers and retailer network. Dallas is a vibrant area with diverse talent that will add fresh perspectives and further enhance our company culture,” said Jeff Walters, President and Chief Operating Officer at Subaru of America. Last year, Subaru sold 632,086 vehicles in the U.S. through a network of more than 630 retailers.

Subaru anticipates this expansion to be completed in late 2024 and ready for occupancy by early 2025. About 30,000 square feet of the project’s office space will be dedicated to the automaker’s Central Region sales and marketing operations, currently located in Itasca, Illinois, along with the Dallas-Fort Worth Zone office. With an estimated 100 employees, the new DBC will be among the largest SOA locations after its headquarters in Camden, New Jersey.

Upon completion, Subaru’s multi-purpose expansion project will be LEED certified, offer EV charging for passenger vehicles, and be equipped with high-efficiency HVAC. The building will total 500,600 square feet, including a 170,000 square-foot expansion of its existing Regional Distribution Center, which stores and handles Genuine Subaru Parts and Accessories. The automaker’s existing Quality & Service Area Training Center, used to train Subaru retailers’ technicians and Subaru field service personnel, will gain an additional classroom as part of the expansion support Subaru University (Subaru-U), and its local secondary and post-secondary automotive vocational initiatives. Representatives from Subaru of America will attend the Dallas Career Fair on Thursday, May 23 from 11 a.m. to 2 p.m. at the Doubletree Hotel on Market Center Boulevard.

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