Tag Archives: advertsing

Starting in early September the Porsche Museum will display the works the Stuttgart painter and commercial graphic designer Hanns Lohrer (1912-1995) with an exhibit that goes beyond his automotive oeuvre. During the 1950s and ’60s, Lohrer played a vital role in the visual appearance of the Porsche brand in promotional pieces. Lohrer’s works helped create a positive image for what was then an upstart sports car manufacturer. Continue reading →