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Toyota Eco or EV Button Study Shows Greenhouse Gas Cuts
“We have the ability to use data to help empower customers so that they can make a difference,” said Brian Kursar, chief technology officer, Toyota Connected North America (TCNA). “While this study focused on Toyota-owned vehicles, we know there are millions of connected Toyota and Lexus vehicles in the US. If everyone drove in Eco mode, it could help greatly reduce our collective CO2 output. Given how successful this internal campaign was, we’d love to see where we can take this initiative, and we hope we inspire other automakers to do the same.” Continue reading →