Tag Archives: British Motor Corporation

Annals of Marketing – RIP MINI Clubman

The last MINI Clubman rolled off the production line at MINI Plant Oxford today 55 years after the model’s debut with rear swinging doors in 1969. Since its introduction more than 1.1 million MINI Clubman models have been built, with half of these made at MINI Plant Oxford. Exported to more than 50 countries, the Clubman darts around the globe if they haven’t rusted into premature oblivion. During 2023, the Clubman was pushed with the launch of The Final Edition. It had an edition-specific Shimmer Copper radiator grille and side scuttles, 18” Final Edition 2-tone alloy wheels and exclusive ‘Final Edition’ lettering on the rear. Limited to 1969 units, the Final Edition noted the launch year of the original. Continue reading

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