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Ford Motor December Sales Up 10% Tracking Market Growth

How Ford’s sales performance is interpreted depends on whether the Number 2 U.S. automaker in sales should have picked up more than the 3.7% increase in passenger car sales (industry +9%) with all the major Japanese automakers virtually out of the market for months – May to September or later – because of natural disasters. Ford car sales were actually down 16% in December. Lavishly publicized Fiesta sub-compact and Focus compact launches were not strong successes as sticker price resistance appeared to overcome their relatively good fuel efficiency in a year when U.S. gasoline prices stayed well above $3 a gallon. Continue reading

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