Tag Archives: Carnival MPV

Kia America Dabbles with On-Demand, At-Home Car Shopping

Kia America has announced “Kia@Home” which delivers scheduled test drives of two of vehicles direct to consumers at a convenient location of their choosing in several major cities. It is the latest example of an automaker exploring the boundaries of the traditional franchised dealer network. Continue reading

Posted in marketing, milestones, news analysis | Tagged , , , , , | Leave a comment