Kia America has announced “Kia@Home” which delivers scheduled test drives of two of vehicles direct to consumers at a location of their choosing in several major cities. It is the latest example of an automaker exploring the boundaries of the traditional franchised dealer network.
The all-new Carnival MPV and the all-electric Niro EV are available in some locations. The hour-long sales pitch includes a detailed vehicle walk-around from a Kia@Home Drive Specialist. Ultimately, customers interested in buying a Carnival MPV or Niro EV “will work with a local Kia dealer to purchase a vehicle.” The people conducting the test drives/vehicle walk-arounds are third-party product specialists that Kia has enlisted in each market. No other details were provided to AutoInformed.
Reservations for Kia@Home are open with appointments being scheduled through October 3. Both the Carnival MPV and Niro EV will be available in these markets:
- Los Angeles
- New York City Metro
- Washington, D.C.
Carnival MPV also available in:
- Dallas/Fort Worth