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Second Chattanooga Motorcar Festival Now in October 2021
Born in Athens, Tenn., Coker worked for his father Harold, who opened the Coker Tire Company in Chattanooga in 1958, sweeping floors and cleaning wide whitewalls. Having grown up on the family farm, Coker originally planned to become a veterinarian but soon discovered that he actually enjoyed working at the tire store. “I suddenly realized that selling hot-rod and Model A tires to these guys made them very happy,” he said. “I really got my head into it and started developing some ideas and goals of my own.” Continue reading →