Tag Archives: Ethnic Market Loyalty to Make award

“For 30 years, this analysis has provided a fact-based measure of brand health and this year’s results are particularly telling,” said Joe LaFeir, President of Mobility Business Solutions at S&P Global Mobility. “The data shows the market is not rewarding just one type of strategy. Instead, we see sustained, high-level performance from manufacturers with broad portfolios. In the current market, retaining customers remains a critical performance indicator for the industry.” Continue reading →