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Notably missing was any mention of the extensive weight saving materials that are under exploration at the Dearborn engineering center. Industry insider know that Ford has locked in the purchase of large quantities of aluminum, and are assuming that the next F150 when it appears in 2015 will use the weight-saving, but expensive material to increase efficiencies. How that goes over with conservative truck buyers, remains to be seen, but the time they are a changin’. Continue reading →