Tag Archives: interbrand

Toyota Best Global Green Brand Again

Posted on 13 June 2013 by Ken Zino

This assessment from Interbrand is not without self-interest since it makes money from its consultancy, which it boasts is the world’s leading supplier of advertising campaigns. Each brand’s perception score is determined through a consumer study covering over 10,000 respondents; over 1,000 in each of the 10 largest economies, including the US, Japan, China, Germany, France, UK, Italy, Brazil, India, and Russia. Continue reading →

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Toyota Leads 2012 Best Global Green Brands Report

Posted on 26 June 2012 by Ken Zino

Toyota retained its number one position in the annual “Best Global Green Brands” report published by Interbrand today. The report gauges the gap between public perception of a brand’s environmental performance or green image compared to actual environmental practices using publicly available data and information. Continue reading →

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