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Tag Archives: green marketing
Toyota Best Global Green Brand Again
This assessment from Interbrand is not without self-interest since it makes money from its consultancy, which it boasts is the world’s leading supplier of advertising campaigns. Each brand’s perception score is determined through a consumer study covering over 10,000 respondents; over 1,000 in each of the 10 largest economies, including the US, Japan, China, Germany, France, UK, Italy, Brazil, India, and Russia. Continue reading
Posted in environment, marketing
Tagged autoinformed, autoinformed.com, green marketing, hybrids, interbrand, Ken Zino
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