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Tag Archives: interbrand
Toyota Best Global Green Brand Again
This assessment from Interbrand is not without self-interest since it makes money from its consultancy, which it boasts is the world’s leading supplier of advertising campaigns. Each brand’s perception score is determined through a consumer study covering over 10,000 respondents; over 1,000 in each of the 10 largest economies, including the US, Japan, China, Germany, France, UK, Italy, Brazil, India, and Russia. Continue reading
Posted in environment, marketing
Tagged autoinformed, autoinformed.com, green marketing, hybrids, interbrand, Ken Zino
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Toyota Leads 2012 Best Global Green Brands Report
Toyota retained its number one position in the annual “Best Global Green Brands” report published by Interbrand today. The report gauges the gap between public perception of a brand’s environmental performance or green image compared to actual environmental practices using publicly available data and information. Continue reading
Posted in auto news, environment, news, results
Tagged auto informed, autoinformed.com, automotive news, global green brands, green brands, interbrand, Ken Zino
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