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Tag Archives: internet auto shopping trends
Gen Y Internet Auto Shoppers Open to Any Brand
New-vehicle buyers who use the Internet for auto shopping are open to any brand when they initially, and more than one-half of so-called Gen Y buyers are open to consider any brand that meets their needs, according to a new study. Among all auto shoppers, 79% use the Internet to research their new vehicle purchase. Continue reading
Posted in marketing, people
Tagged autoinformed, autoinformed.com, internet auto shopping trends, j.d power, Ken Zino
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