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Annals of Marketing – Shohei Ohtani and Taycan Turbo S

In an updated social media twist on what was once known as the rag trade in the New York garment district, Porsche said this morning there was a meeting Shohei Ohtani – the two-way player*  – recently in Los Angeles, his adopted home. With all the well-deserved tsunami level of publicity surrounding Ohtani since his arrival in 2018, many were hoping to sign the Japanese-born athlete as the next star player on their team following the announcement of his departure from the Los Angeles Angels in late 2023.

*A two-way player is one who both pitches and hits. Babe Ruth was a hitter and pitcher between 1914 and 1935. When the owner of Red Sox traded him for enough cash to finance a stage show called My Lady Friends, The Curse of the Bambino was born – keeping the Red Sox (dead sox) from winning a World Series for 86 years from 1918 to  2004. Ruth as a ballplayer hit 714 home runs, won seven World Series titles, played on the 1927 Yankees, arguably the greatest team ever, and made the All-Star team twelve times. He was among the initial players to be inducted into the Baseball Hall of Fame. Full disclosure here as an ex-New Yorker who spent time in Yankee stadium with relatives, and even more time watching and talking baseball, the Dodgers have always been known in my clan since 1957 as that team that used to play in Brooklyn. Continue reading

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