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Hyundai Genesis – a Rebadging Flop?
It’s time to look at Hyundai’s wannabe luxury-brand Genesis, three years after its less than stellar debut. On paper it seemed a good idea – albeit untried – at the time. Hyundai plucked on of its existing cars and rebadged it as the debut model for its new brand. Genesis was stillborn without its own DNA or unique selling proposition. Continue reading →