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Facebook Users Unaware the Social Media Site Categorizes Their Interests and Political Leanings for Sales Use
The survey finds that a vast majority of Facebook users (88%) have their traits and interests categorized by the platform. Yet three-quarters of Facebook users (74%) report they did not know this list of categories existed on Facebook before being directed to the page during the survey. Moreover, once shown how the platform classifies their behaviors and personas, roughly half of Facebook users (51%) say they are not comfortable that the company created such a list. Continue reading →