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Lincoln to be Sold in China by Late 2014
The announcement means that Ford will have to pump a lot of money into the almost dead U.S. brand, which has virtually no global presence. In July, Lincoln sales dropped to just 7,000, off -11% year-over-year in a U.S. market that grew by 9%. Last year Lincoln sold 85,643 re-badged Fords, a flat performance in a market that’s up ~10% from 2010.Year-to-date Lincoln is at 50,000 vehicles, a 1.8% decline y-o-y in a total market up 14%, or 18% in the passenger car segment. Continue reading
Posted in auto news, marketing, news analysis, people
Tagged auto informed, autoinformed.com, automotive news, cfma, china, ford hangzhou, joanne kao, Ken Zino, lincoln, pei-wen hsu, richard baker
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