Tag Archives: Roll by Goodyear

Roll by Goodyear Another Way to Buy and Install Tires

Roll by Goodyear was designed – it appears – as a defensive move to counter the onslaught of internet shopping and informed, mobile consumers. Goodyear said it conducted pre-market testing for Roll and the results were favorable across all demographics, particularly with millennials. Continue reading

Posted in aftermarket, auto news, marketing, milestones | Tagged , , , , , , , , , , | Leave a comment