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Tag Archives: truecar
August SAAR Projected at 17.4 Million. Labor Day Sales in September 2015
A later than usual Labor Day holiday weekend this year is pushing the impact of that major car-buying period for automakers to September. Continue reading
Posted in sales
Tagged autoinformed, autoinformed.com, Ken Zino, truecar, US august vehicle sales
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China World’s Biggest Auto Market by Units, Not Revenue
Total value for new vehicles sold in China, the world’s largest market by volume, lagged the U.S. by as much as $161 billion last year, based on a comparison of pricing data. Continue reading
Posted in financial results, news analysis
Tagged autoinformed, autoinformed.com, Ken Zino, truecar
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Frigid February Hot for US Auto Sales
The U.S. auto sales expansion is continuing despite a frigid February according to the latest forecast that show a large 8.5% increase for the industry. New light vehicle sales, including fleet, should reach 1,295,600 units for the month. Continue reading
Super Bowl Auto Ads Better than Incentives?
Super Bowl advertising is claimed to be efficient because the average automotive advertiser achieving a projected 2.4% increase in retail market share. Auto brands that advertised during the game gained a combined 0.9 percentage point of retail share compared to those that did not. Continue reading
Posted in marketing
Tagged autoinformed, autoinformed.com, Ken Zino, superbowl, truecar
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U.S. New Vehicle Revenue at $38 Billion in January
The average transaction price (ATP) for light vehicles was $32,812, up 3.5% from a year ago, while average incentive spending per unit increased by $93 to $2,642. Continue reading
Posted in financial results
Tagged autoinformed, autoinformed.com, Ken Zino, truecar
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Wireless Car Shopping Grows in December
Unique visitors to TrueCar.com were 3.7 million in December versus 2.4 million a year ago. This increase coincides with a recovering U.S. economy and growing consumer confidence. Continue reading
August Claimed Best Month to Buy a New Car
People looking to save on a new car or truck should do their shopping in August, according to a new study that says new car and truck prices during the past five years in August have averaged $29,296 – $169 lower than any other month. Continue reading
Posted in marketing, prices
Tagged autoinformed, autoinformed.com, Ken Zino, truecar
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