Tag Archives: ZEPETO

Annals of Marketing – Carrera GT 25 Anniversary and ZEPETO

Porsche and Arthur Kar have teamed to launch an exclusive capsule collection celebrating the 25th anniversary of the Carrera GT. ZEPETO, a global avatar platform with a claimed +400 million registered users, is partnering with Porsche as it marks the 25th anniversary of the Carrera GT. Attached to the collection launch, Porsche presents a Paris showcase and exhibition near the Champs-Élysées. ZEPETO is extending the celebration to millions of users around the world. Four exclusive items from the 25Y Porsche Carrera GT Anniversary Collection, including a jacket, T-shirt, cap, and Porsche x PUMA trainers will be available in the Porsche shop on ZEPETO.

“Running from September 26 to October 25, ZEPETO users will be invited to step into three immersive booths, each offering a narrative thread drawn from the Carrera GT’s heritage. This includes racing the Carrera GT on the Porsche Leipzig track, posing in its former production line, and revisiting its debut in Paris. By creating photo and video content within these environments, participants become part of the story themselves, re-imagining Porsche’s legacy spirit through their avatars and aesthetic preferences,” ZEPETO claimed. Continue reading

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