The 2019 RAV4 lineup – successor to Toyota’s best selling vehicle in 2018 at +427,000, the RAV4 compact crossover SUV.
Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of -0.9% from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down -0.9% on a daily selling rate (DSR) basis.
For the year, TMNA reported sales of 2,426,672 vehicles, a -0.3% decrease on a volume basis and down -0.6 percent on a DSR basis. However, Toyota and Lexus light trucks at more than 1.5 million were up +8.9%.
Toyota division posted December sales of 185,386 units, down -1.1% on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down -0.4% on a DSR basis.
Lexus posted December sales of 35,524 vehicles, up 0.2% on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down -2.2% on a volume basis and down -2.6% on a DSR basis.
December 2018 Highlights
- Toyota is the number one retail selling brand for 17 consecutive years
- TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
- Camry posted sales of 29,093 units; top-selling car in the segment for 2018
- Corolla posted sales of 25,439 units
- TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
- RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
- 4Runner sales increased 11.3 percent; a best-ever December, quarter and year
- Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
- C-HR sales increased 11 percent; a best-ever December and quarter
- Toyota division pickups up 10.7 percent in December
- Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
- Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
- LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
- ES sales increased by 6.7 percent in December
- Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
- RX is the best-selling Luxury SUV for 2018
- RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
- NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
- NXh posted sales of 1,367 units; a best-ever December and year
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Toyota N. America Sales Flat in 2018. Truck Sales Set Record
The 2019 RAV4 lineup – successor to Toyota’s best selling vehicle in 2018 at +427,000, the RAV4 compact crossover SUV.
Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of -0.9% from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down -0.9% on a daily selling rate (DSR) basis.
For the year, TMNA reported sales of 2,426,672 vehicles, a -0.3% decrease on a volume basis and down -0.6 percent on a DSR basis. However, Toyota and Lexus light trucks at more than 1.5 million were up +8.9%.
Toyota division posted December sales of 185,386 units, down -1.1% on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down -0.4% on a DSR basis.
Lexus posted December sales of 35,524 vehicles, up 0.2% on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down -2.2% on a volume basis and down -2.6% on a DSR basis.
December 2018 Highlights
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.