Toyota N. America Sales Flat in 2018. Truck Sales Set Record

The 2019 RAV4 lineup – successor to Toyota’s best selling vehicle in 2018 at +427,000, the RAV4 compact crossover SUV.

Toyota Motor North America (TMNA) today reported December 2018 sales of 220,910 vehicles, a decrease of -0.9% from December 2017 on a volume basis. With the same number of selling days in December 2018 compared to December 2017, sales were down -0.9% on a daily selling rate (DSR) basis.

For the year, TMNA reported sales of 2,426,672 vehicles, a -0.3% decrease on a volume basis and down -0.6 percent on a DSR basis. However, Toyota and Lexus light trucks at more than 1.5 million were up +8.9%.

Toyota division posted December sales of 185,386 units, down -1.1% on a volume and DSR basis. For the year, Toyota division reported sales of 2,128,362 vehicles, flat on a volume basis and down -0.4% on a DSR basis.

Lexus posted December sales of 35,524 vehicles, up 0.2% on a volume and a DSR basis. For the year, Lexus sales of 298,310 vehicles were down -2.2% on a volume basis and down -2.6% on a DSR basis.

December 2018 Highlights  

• Toyota is the number one retail selling brand for 17 consecutive years
• TMNA, Toyota and Lexus divisions post best-ever light truck sales for December, quarter and year
• Camry posted sales of 29,093 units; top-selling car in the segment for 2018
• Corolla posted sales of 25,439 units
• TMNA light trucks up 8.0 percent; a best-ever December, quarter and year
• RAV4 sales up 18.8 percent; a best-ever December, quarter and year with more than 427,170 units, a 4.8 percent increase annually
• 4Runner sales increased 11.3 percent; a best-ever December, quarter and year
• Highlander sales increased 9.9 percent for December; posted best-ever year up 13.3 percent
• C-HR sales increased 11 percent; a best-ever December and quarter
• Toyota division pickups up 10.7 percent in December
• Tacoma up 15.1 percent for a best-ever December, quarter and year since introduction; up 24.0 percent for the year
• Tundra sales increased 3.0 percent in December; up 1.7 percent for the year
• LS posted sales of 893 units; a best-ever December in four years; a best-ever year in five years
• ES sales increased by 6.7 percent in December
• Lexus division Luxury SUVs up 2.1 percent for a best-ever December, quarter and year; up 2.4 percent for the year
• RX is the best-selling Luxury SUV for 2018
• RX posted sales of 13,222 units for December; a best-ever year; up 3.1 percent for the year
• NX sales increased 18.3 percent; a best-ever December and year; up 4.6 percent for the year
• NXh posted sales of 1,367 units; a best-ever December and year