Toyota Motor November US Sales Flat

AutoInformed.com on Toyota Tacoma record sales - November 2018

Is the blue sky of solid sales in the U.S. clouding over?

Toyota Motor North America (TMNA) posts November 2018 sales of 190,423 units. With the same number of selling days in November 2018 compared to November 2017, sales were slightly down -0.6% on a volume basis and a daily selling rate (DSR) basis. Reflecting prevailing U.S. market trends TMNA, Toyota and Lexus divisions posted best-ever November for light truck sales. 

Toyota division posted November 2018 sales of 163,977 units, down –0.3% on a volume basis and a DSR basis. Lexus posted November sales of 26,446 units, down -2.5% on a volume basis and a DSR basis.

November 2018 

  • Camry recorded sales of 24,545 units
  • Corolla posted sales of 21,105 units
  • RAV4 sales increased by 23%, a best-ever November
  • C-HR sales increased by 10%, a best-ever November
  • Highlander sales increased by 5.6%
  • 4Runner sales increased by 13.8%, a best-ever November
  • Tacoma sales increased by 21.5%, a best-ever November
  • Tundra posted sales of 9,689 units
  • Lexus LUVs sales increased 0.7%, a best-ever November
  • NXh sales were up 88.6%, a best-ever November
  • RXh sales were up 116.1%, a best-ever November in 11 years
  • LS sales increased by 152%
  • ES sales increased by 8%

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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