Up-sizing and Pricing: Chevy ZR2 Bison Now on Silverado

Ken Zino of AutoInformed.com on Up-sizing and Pricing Chevy ZR2 Bison Now on 2023 Silverado

Really?

Building from the financial success of the Colorado ZR2 Bison in 2019, Chevrolet is adding the off-road performance package to the full-size Silverado pickup in collaboration with American Expedition Vehicles (AEV), an off-road aftermarket manufacturer.

The first-ever Silverado ZR2 Bison special edition includes the standard: Silverado 6.2-liter V8 engine with 10-speed automatic transmission rated at 420 horsepower and 460 lb.-ft. torque to power through tough terrains; Multimatic 40-millimeter DSSV spool-valve dampers; differently tuned springs that, with the Multimatic dampers, increase maximum front and rear suspension travel, compared to the Silverado Trail Boss; off-road chassis and suspension calibrations, including Terrain Mode, which allows one-pedal rock crawling.

Deliveries will start in 2023 with a MSRP of $78,490 after destination. This is $8,295 more than the 2022 Silverado ZR2. Is it worth the money for modest changes in specifications and no increase in output? Well, performance trucks are a hot segment – we will see what the market will reveal.

“The Chevrolet Silverado ZR2 Bison is the ultimate half-ton truck for backcountry adventures,” claims AEV CEO and Founder Dave Harriton. “The Silverado ZR2 Bison checks all the boxes — robust stamped steel bumpers, complete underbody protection, a factory-tuned off-road suspension and locking differentials front and rear. We are confident off-road enthusiasts are going to love this truck.”

When compared to the 2022 Silverado ZR2, the Bison is expected to have improved off-road performance. The front approach angle increases to an estimated 32.5 degrees (compared from 31.8 degrees). The departure angle improves to an estimated 23.4 degrees (compared to 23.3 degrees). The trucks are expected to share the same ground clearance at 11.2 inches.

There are steel integrated in the AEV bumpers and underbody protection. The AEV-stamped steel front and rear bumpers are constructed of 3-millimeter-thick steel and are powder and e-coated. The press-hardened steel used for the underbody skid plates is three-and-a-half times stronger than an equivalent cold-stamped high-strength steel plate.

The Silverado ZR2 Bison comes standard with:

  • AEV stamped steel front and rear bumpers with heavy duty recovery points and integrated step pads. The front bumper is compatible with an available winch accessory
  • Five unique hot-stamped boron steel skid plates providing enhanced protection for the front, rear differential, transfer case and fuel tank
  • Steel rocker panel protection
  • A three-piece durable steel front bumper with integrated black, vertical front tow hooks
  • Exclusive gloss black 18-inch AEV wheel paired with 33-inch Goodyear™ Wrangler Territory MT tires

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About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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