There are likely many more smart phones than Volvos in Canada. Since 2010 it has been owned by the Geely Holding Group, a Chinese multinational automotive manufacturing company.
Today, Volvo Cars is launching Care by Volvo in Canada. Volvo says that “with technology changing the very nature of what it means to own a car, it is embracing a new, streamlined approach to car ownership by offering its first subscription-based program” at the 37 Volvo automobile retailers in Canada.
With a few clicks on a smartphone, Canadians can order a new car in less than 10 minutes. The Care by Volvo subscription includes services such as winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists Care by Volvo subscribers through every step of the process including coordinating delivery with their local Volvo retailer.
“The subscription service combines the benefits of tomorrow’s technology with the everyday needs of people today – more time for the things they love, fewer distractions, and a clearly defined and predictable cost. We’re proud to be the first in Canada to offer consumers a different way to own and enjoy a car.”
“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with Care by Volvo,” says Alexander Lvovich, Managing Director, Volvo Car Canada Ltd.
The first two cars available in Canada through the Care by Volvo subscription are the all-new Volvo V60 luxury estate (station wagon Yankee) with “distinctive styling and design,” and the all-new Volvo S60 sports sedan, “offering dynamic performance and intuitive technology.” Subscription pricing starts at C$949 plus tax per month. The subscription price provides the following suite services:
- Professional maintenance
- 24/7 roadside assistance
- Winter wheels and tires
- Winter tire installation and storage
- Wear-and-tear protection
- Appearance protection
- Road hazard protection
- Concierge services
- Ability to upgrade every 12 months
Through Care by Volvo the subscriber can upgrade to a new Volvo, free of charge, as early as 12 months or keep their existing vehicle for the full 24-month subscription.
To learn more about Care By Volvo and to be one of the first Canadians to subscribe to the service, please visit the Care By Volvo ordering page: https://carebyvolvo.volvocars.ca
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Volvo Cars Canada Debuts First Vehicle Subscription Service
There are likely many more smart phones than Volvos in Canada. Since 2010 it has been owned by the Geely Holding Group, a Chinese multinational automotive manufacturing company.
Today, Volvo Cars is launching Care by Volvo in Canada. Volvo says that “with technology changing the very nature of what it means to own a car, it is embracing a new, streamlined approach to car ownership by offering its first subscription-based program” at the 37 Volvo automobile retailers in Canada.
With a few clicks on a smartphone, Canadians can order a new car in less than 10 minutes. The Care by Volvo subscription includes services such as winter tire installation and storage, 24/7 roadside assistance, and a concierge service that assists Care by Volvo subscribers through every step of the process including coordinating delivery with their local Volvo retailer.
“The subscription service combines the benefits of tomorrow’s technology with the everyday needs of people today – more time for the things they love, fewer distractions, and a clearly defined and predictable cost. We’re proud to be the first in Canada to offer consumers a different way to own and enjoy a car.”
“Traditional models of ownership need to be challenged and that’s exactly what we’re doing with Care by Volvo,” says Alexander Lvovich, Managing Director, Volvo Car Canada Ltd.
The first two cars available in Canada through the Care by Volvo subscription are the all-new Volvo V60 luxury estate (station wagon Yankee) with “distinctive styling and design,” and the all-new Volvo S60 sports sedan, “offering dynamic performance and intuitive technology.” Subscription pricing starts at C$949 plus tax per month. The subscription price provides the following suite services:
Through Care by Volvo the subscriber can upgrade to a new Volvo, free of charge, as early as 12 months or keep their existing vehicle for the full 24-month subscription.
To learn more about Care By Volvo and to be one of the first Canadians to subscribe to the service, please visit the Care By Volvo ordering page: https://carebyvolvo.volvocars.ca
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.