Nismo and Williams to Develop High Performance Cars

AutoInformed.com

Two Nismo Juke configurations – front-wheel drive with a 6-speed manual transmission, and all-wheel drive with a CVT – are now available.

Nismo, the nascent performance brand of Nissan, and Williams Advanced Engineering will collaborate on the development of high performance road cars. In a release, Nissan said that Williams’ knowledge of aerodynamics, simulation and material science would be used by the development team from Nismo currently working on developing future Nismo products for launch worldwide stating in 2014.

While Nismo is known to motorsports and performance car enthusiasts in Japan and to millions of gamers, the brand is virtually unknown and certainly unrecognized in global enthusiast circles. A GT-R Nismo will be the third Nismo-badged model following the launch of the Juke Nismo and 370Z Nismo this year.

All of the cars that the performance versions will be built from what are slow selling model in the U.S., selling year-to-date through May only 14,418 Juke, 2,627 370Z and 486 GT-R models. The NISMO versions will be built in the same plants as the standard models.

The Juke Nismo long on sale in Europe and Japan and just launched in the United States in the spring. Nissan’s most popular sports car, 370Z Nismo, is now in its second generation in the U.S., with a revised 2014 370Z Nismo set for sale this summer.

Last February, Nismo kicked off the start of a new era in its development as a global performance brand with the official opening of a new global headquarters in Yokohama, Japan. Nissan has invested in a new facility for Nismo’s operations, redeveloping a former production site to give it the resources for expanding beyond motorsports engineering to encompass performance car development. The new headquarters allows the Nismo team to be co-located in one place, bringing together the functional areas for key activities and technical and competition expertise under one roof.

The 180-member team is now located inside Nissan’s Powertrain Engineering complex. The workshop, engine shop, rooms for fabrication, grinding and carbon composite processes are consolidated into the same floor space along with a parts warehouse. A new larger showroom allows up to eight vehicles to be displayed, while the retail area is now almost twice the size of the previous store in the Omori factory.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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