LMC Automotive Now Projects Double the Decline of the Great Recession in Light Vehicle Sales During 2020

AutoInformed.com on Global Sales Forecasts and the COVID-19 Pandemic

The data are ugly, and getting uglier as the virus spreads. Click to Enlarge.

The COVID-19 pandemic, LMC Automotive says will result in a decline in global Light Vehicle sales in 2020 nearly double that of the fall during the Great Recession (between years 2007 and 2009). All markets globally are now struggling from the COVID-19 impact. Worse, there remains significant risk as the situation is extremely dynamic. Further downward revisions in many markets are probable.

LMC currently is forecasting 2020 global Light Vehicle sales to fall below 77 million units, a decline of nearly 14 million units or -15% from the 2019 level. For comparison, global Light Vehicle sales fell 6 million units from 2007-2009 to 64 million units, a two-year decline of 8.7%, or 4.5% CAGR (compounded annualized growth rate).

GDP growth prospects have turned negative in most countries, resulting in zero global GDP growth for 2020, down significantly from the LMC January forecast of 2.5% growth for the year.

Central to economic shock has been the vast lock-down of normal consumer and business activity in most major markets around the world.

  • Many OEMs have shut down assembly across Europe, North America and parts of Asia as population controls have been applied in order to slow the spread of the virus.
  • Unemployment is expected to rise considerably across the world, hitting larger purchases such as vehicles beyond the near-term, even as business starts to return to normal activity.

LMC is also modeling a scenario in which COVID-19 impact continues well into H2 2020 or relapses in late Q3 and Q4. “If that were to take place, we would expect global Light Vehicle sales to decline more than 20%, with volume falling to 69 million units. Such a scenario would put 2021 and the longer-term recovery pattern at further risk,” says LMC.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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One Response to LMC Automotive Now Projects Double the Decline of the Great Recession in Light Vehicle Sales During 2020

  1. Pingback: West European Car Sales Remain Weak at 9.8M Annual Rate | AutoInformed

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