Click to Enlarge.
General Motors introduced today CarBravo, a used-vehicle service that it claims give customers access to an expansive inventory with a multi channel shopping method. Customers can shop online, at a dealership or a combination of both. The available inventory will include non-GM models. Dealer enrollment begins immediately, and the consumer launch is forecast to begin in spring 2022.
CarBravo1 uses the resources of GM, GM Financial and the GM dealer network to create a flexible, shopping and buying service that is already in full use at True Car, Edmunds, Autotrader, Cars Direct, Carvana and AutoNation, among others. Major automakers have been slow to use the resources of the web, but Covid has forced changes in standard business practices across the vast automotive industry and the aftermarket.
“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” said Steve Carlisle, GM executive vice president and president of GM North America, “CarBravo is designed to provide customers the convenience to shop how they want, where they want.”
CarBravo uses GM’s new digital retail platform (DRP). The DRP will “provide a simple and transparent shopping interface featuring clear dealer pricing, vehicle history reports and 360-degree views of the vehicle.” All CarBravo vehicles will be inspected and reconditioned to meet unspecified standards set by GM. Customers can receive guaranteed online offers, from the industry standard Black Book, to buy their vehicles, irrespective if they purchase a vehicle through CarBravo.
CarBravo provides standard warranty coverage on all vehicles, a nationwide network of GM dealerships for service and maintenance, and ownership benefits that include roadside service, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles1 throughout the ownership lifecycle. CarBravo leverages the assets of GM, GM Financial and the GM dealer network to create a flexible, modern shopping and buying experience. Customers can also take advantage of at-home test drives and home deliveries, where available at participating dealers.
AutoInformed.com on
Inevitable CarBravo Disclaimers
1 Requires properly equipped 2018MY and newer GM vehicle. Data plans offered by AT&T. Services subject to Terms and limitations. Certain services require working electrical system, cell reception, and GPS signal. OnStar links to emergency services. Roadside Assistance provided by Allstate Roadside Service for vehicles only. Limitations and restrictions apply. Availability subject to change.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Used Car Marketplace Catch Up? GM introduces CarBravo
Click to Enlarge.
General Motors introduced today CarBravo, a used-vehicle service that it claims give customers access to an expansive inventory with a multi channel shopping method. Customers can shop online, at a dealership or a combination of both. The available inventory will include non-GM models. Dealer enrollment begins immediately, and the consumer launch is forecast to begin in spring 2022.
CarBravo1 uses the resources of GM, GM Financial and the GM dealer network to create a flexible, shopping and buying service that is already in full use at True Car, Edmunds, Autotrader, Cars Direct, Carvana and AutoNation, among others. Major automakers have been slow to use the resources of the web, but Covid has forced changes in standard business practices across the vast automotive industry and the aftermarket.
“CarBravo will give customers more choice and access to shop significantly expanded inventories of both the dealer and a national central stock of GM used vehicles. Importantly, the program features will also be offered on non-GM used vehicles,” said Steve Carlisle, GM executive vice president and president of GM North America, “CarBravo is designed to provide customers the convenience to shop how they want, where they want.”
CarBravo uses GM’s new digital retail platform (DRP). The DRP will “provide a simple and transparent shopping interface featuring clear dealer pricing, vehicle history reports and 360-degree views of the vehicle.” All CarBravo vehicles will be inspected and reconditioned to meet unspecified standards set by GM. Customers can receive guaranteed online offers, from the industry standard Black Book, to buy their vehicles, irrespective if they purchase a vehicle through CarBravo.
CarBravo provides standard warranty coverage on all vehicles, a nationwide network of GM dealerships for service and maintenance, and ownership benefits that include roadside service, courtesy transportation, and OnStar and SiriusXM trials on eligible vehicles1 throughout the ownership lifecycle. CarBravo leverages the assets of GM, GM Financial and the GM dealer network to create a flexible, modern shopping and buying experience. Customers can also take advantage of at-home test drives and home deliveries, where available at participating dealers.
AutoInformed.com on
Inevitable CarBravo Disclaimers
1 Requires properly equipped 2018MY and newer GM vehicle. Data plans offered by AT&T. Services subject to Terms and limitations. Certain services require working electrical system, cell reception, and GPS signal. OnStar links to emergency services. Roadside Assistance provided by Allstate Roadside Service for vehicles only. Limitations and restrictions apply. Availability subject to change.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.