Rolls-Royce Motor Cars today reported record sales for 2021 of 15,586 vehicles, the highest in its 117-year history. In spite of ongoing Covid chaos, the BMW owned company set all-time record sales in most regions, including China, the Americas and Asia-Pacific, as well as in multiple countries. It was a 49% increase year-over-year. (AutoInformed.com on BMW and Rolls Note Rolls-Royce Founder’s Birthday)
The company said that growth came principally by Ghost sales, with demand increasing following the launch of Black Badge Ghost in October 2021. This, together with sales of the Cullinan and the marque’s pinnacle product, Phantom, means that at the moment order books are full well into the third quarter of 2022. The company’s Provenance (pre-owned or used) also posted an all-time record.
“Our extremely strong product portfolio, an exceptional Bespoke offering, together with the first full year of availability of Ghost, the launch of Black Badge Ghost in October and the continuing record demand for Bespoke personalization, has contributed meaningfully to our extremely strong performance,” said Torsten Müller-Ötvös, Chief Executive Officer, RRMC, Goodwood, West Sussex.
Bespoke (personalization or custom cars in Brit speak – Autocrat) commissions remain at record levels, with individual examples including the Phantom Oribe co-created with Hermès, alongside the Phantom Tempus, and Black Badge Wraith and Black Badge Dawn Landspeed Collection cars. The company indicated its commitment to leading a new contemporary coach-building movement with Rolls‑Royce Coachbuild becoming permanent fin its future portfolio, and with it the unveiling of its latest coach built exercise, the Boat Tail. (AutoInformed.com on Rolls-Royce ‘Boat Tail’ Makes Global Debut)
Rolls-Royce also announced its first all-electric car, Spectre, during 2021. With deliveries expected by Q4 of – wait for it as this is a backward-looking maker in some respects – 2023. The Rolls-Royce factory at Goodwood is currently running at near-maximum capacity, on a two-shift schedule to fulfill orders from clients. (AutoInformed.com on Rolls-Royce Announces First Full Electric Car)