Click for more information.
Hyundai Motor Company in South Korea today announced ‘Re:Style 2023’* with designer Jeremy Scott. ‘Re:Style,’ claims to be an eco-friendly upcycled fashion platform with internationally known designers “to transform automotive waste into fashion items.” This year’s collection is an haute couture collection by Jeremy Scott made with discarded materials from Hyundai Motor’s electric vehicles, together with the deadstock fabrics. New materials derived from parts such as wheels, seat belts, tail lights and wipers are also part of the collection.
‘Hyundai Re:Style Exhibition’ will be presented at AP Again in Seongsu-dong for three weeks starting 23 March, following a private gala preview event later tonight. As the first ‘Re:Style’ exhibition to be held in Korea, the opening is also in line with the global launch of the all-new KONA Electric.
Not exactly a Paris runway – but dem’s the drapes….
“Also on display will be the ‘Re:Style Archive Exhibition,’ which is being showcased in collaboration with Re:Style ambassador and model Lauren Wasser, who overcame her physical limitations after double leg amputation caused by toxic shock syndrome. Nicknamed ‘Girl with the Golden Legs,’ Wasser has walked in shows at New York Fashion Week and appeared on a number of campaigns for global fashion brands. With her own story, Wasser will represent the past three years of Re:Style archival collection and show the journey of Re:Style under the theme of diversity and innovation,” Hyundai said.
*‘Re:Style’ debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges. Most recently, in 2021, the company partnered with L’Eclaireur in Paris and Boontheshop in Seoul.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Auto Rag Trade – Hyundai Re:Style 2023 Haute Couture
Click for more information.
Hyundai Motor Company in South Korea today announced ‘Re:Style 2023’* with designer Jeremy Scott. ‘Re:Style,’ claims to be an eco-friendly upcycled fashion platform with internationally known designers “to transform automotive waste into fashion items.” This year’s collection is an haute couture collection by Jeremy Scott made with discarded materials from Hyundai Motor’s electric vehicles, together with the deadstock fabrics. New materials derived from parts such as wheels, seat belts, tail lights and wipers are also part of the collection.
‘Hyundai Re:Style Exhibition’ will be presented at AP Again in Seongsu-dong for three weeks starting 23 March, following a private gala preview event later tonight. As the first ‘Re:Style’ exhibition to be held in Korea, the opening is also in line with the global launch of the all-new KONA Electric.
Not exactly a Paris runway – but dem’s the drapes….
“Also on display will be the ‘Re:Style Archive Exhibition,’ which is being showcased in collaboration with Re:Style ambassador and model Lauren Wasser, who overcame her physical limitations after double leg amputation caused by toxic shock syndrome. Nicknamed ‘Girl with the Golden Legs,’ Wasser has walked in shows at New York Fashion Week and appeared on a number of campaigns for global fashion brands. With her own story, Wasser will represent the past three years of Re:Style archival collection and show the journey of Re:Style under the theme of diversity and innovation,” Hyundai said.
*‘Re:Style’ debuted in 2019 in New York with Maria Cornejo, who created clothing from waste car seat fabric. In 2020, the project served as a platform for a collaboration with six designers at London store Selfridges. Most recently, in 2021, the company partnered with L’Eclaireur in Paris and Boontheshop in Seoul.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.