September Western European Diesel Sales Continue to Drop

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An analysis released today by the respected GlobalData consultancy* shows that the diesel share of new car sales in Western Europe during September 2024 fell to 11.9% with August confirmed at 13.8%.

“The MoM difference appears significant, and the trend remains negative, but the September figure is influenced by the large UK total market, and the lower-than-regional-average share that diesel occupies within it. This effect typically drags down the European result in September, though in 2023 it was offset by distortions in the German market caused by withdrawal of a key BEV incentive that increased the non-BEV share, including diesel,” GlobalData said. “When looking at the individual country diesel shares, it can be seen that the MoM diesel share decline at a market level was not unusually steep in September, though the trend remains broadly negative.”

GlobalData observations

• Year to date through September the cumulative diesel share stood at 14.3%, which is 0.3 pp down on the August position.
• Diesel sales in September were 121k, a 30,000 YoY fall with YTD data indicating that diesel sales (at 1.25 million units to September) were 160,000 fewer than seen in the same period of 2023.
• Germany saw the biggest monthly decline in sales with September seeing 12,000 fewer units sold than a year earlier, but as mentioned, this is an unusual decline and may be a distortion caused by incentive changes in 2023.

*GlobalData

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