Hyundai Motor America – Claudia Márquez now COO

Hyundai Motor America (KRX: 005380 KS) said today that Claudia Márquez has been appointed chief operating officer of Hyundai Motor America. In her new role, Márquez will lead Hyundai’s U.S. business operations. Márquez will report to the CEO of Hyundai and Genesis Motor North America, Randy Parker. (read AutoInformed.com on: Vast Executive Reorganization at Hyundai Group)

“Claudia’s extensive experience and proven track record of driving growth and building brands make her a perfect addition to lead the Hyundai team,” said Randy Parker.

Márquez will oversee all sales, distribution, product line management and aftersales activities, as well as sharing responsibility for dealer network development for Hyundai vehicles in the U.S. She will be responsible for executing sales and after-sales strategies and programs “designed to optimize dealer performance, strengthen dealer relationships, enhance customer experience, and ensure effective market representation.”

Márquez was previously the chief operating officer of Genesis Motor North America where she led the brand in the United States and Canada for the past three years. During that time, Genesis set annual sales records, increased market share and “established itself as one of the fastest-growing brands in the luxury market.” Márquez also increased the brand’s standalone U.S. retail network, which now includes more than 60 facilities.

Before her appointment as Genesis COO, Márquez was CEO of Hyundai Motor Mexico. Prior to joining Hyundai, Márquez served as vice president of sales and vehicle operations for Nissan, as senior director of sales operations for Infiniti, as director of marketing for Nissan in Latin America and the Caribbean, as director of sales and marketing for BMW Group Mexico, and as brand director for MINI in Mexico.

In a related personnel move, Genesis announced effective today the appointment of Tedros Mengiste as chief operating officer of Genesis Motor North America. Mengiste will report to Randy Parker, chief executive officer of Hyundai and Genesis Motor North America. Mengiste joined Genesis Motor America in March 2020 as executive director of sales operations and was later promoted to vice president, sales operations in 2022.

About Ken Zino

Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
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