Click to enlarge.
Ford Motor (NYSE: F) said today that Dag Ødegaard from Lier, Norway is the first Norwegian customer to take home an electric Ford F-150 Lightning. The Mustang Mach-E, now available in ~39 global markets, debuted in Norway during 2021 and is among the top five vehicles in the market. Ford Motor said two years ago that it is pursuing zero emissions for all vehicle sales in Europe and carbon neutrality of facilities, logistics and suppliers by 2035.
“It’s fitting that Ødegaard is the first in Norway with the truck, given his connections to America. His wife (unnamed) is from Texas and he owns a store in Norway that sells American grill and barbecue equipment,” Ford said.
“This is a dream vehicle for us especially as we love the USA and Texas so much,” Ødegaard said. “Finally we don’t have to drive two cars to transport two teenage children, my wife and all our luggage to our cabin in Trysil. In particular, the fact that it has five seats means that we can finally afford (sic) to buy ourselves a proper family pickup, which is also fully electric and packed with new technology. It is absolutely outstanding both in terms of comfort, space and driving.”
Ødegaard selected an F-150 Lightning Lariat Launch Edition in Antimatter Blue Metallic with standard range battery, capable of delivering up to 429km miles of range (WLTP). The price was not disclosed.
Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is generally accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming – some, if not most, caused by the ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain during this transition both a line of EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps close at hand – are doomed, but remain the foundation of the business. The current Ford outlook for full-year 2024 includes adjusted EBIT of $10 billion to $12 billion, adjusted FCF of $6 billion to $7 billion, and capital spending of $8 billion to $9.5 billion.
“As the first country outside America to get F-150 Lightning, we get the opportunity to deliver one of the most talked about electric vehicles in the world in recent years to our customers,” said Per Gunnar Berg, CEO of Ford Motor Norway. “We look forward to going full throttle to give even more Norwegians the opportunity to experience an all-electric truck unlike anything else on offer here. It is both bigger, stronger and more capable than most you will find on the Norwegian market, and is just as good as a family car as it is for work.”
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Annals of Marketing – Dag Ødegaard’s F-150 Lightning
Click to enlarge.
Ford Motor (NYSE: F) said today that Dag Ødegaard from Lier, Norway is the first Norwegian customer to take home an electric Ford F-150 Lightning. The Mustang Mach-E, now available in ~39 global markets, debuted in Norway during 2021 and is among the top five vehicles in the market. Ford Motor said two years ago that it is pursuing zero emissions for all vehicle sales in Europe and carbon neutrality of facilities, logistics and suppliers by 2035.
“It’s fitting that Ødegaard is the first in Norway with the truck, given his connections to America. His wife (unnamed) is from Texas and he owns a store in Norway that sells American grill and barbecue equipment,” Ford said.
“This is a dream vehicle for us especially as we love the USA and Texas so much,” Ødegaard said. “Finally we don’t have to drive two cars to transport two teenage children, my wife and all our luggage to our cabin in Trysil. In particular, the fact that it has five seats means that we can finally afford (sic) to buy ourselves a proper family pickup, which is also fully electric and packed with new technology. It is absolutely outstanding both in terms of comfort, space and driving.”
Ødegaard selected an F-150 Lightning Lariat Launch Edition in Antimatter Blue Metallic with standard range battery, capable of delivering up to 429km miles of range (WLTP). The price was not disclosed.
Ford Motor, along with all other global makers, is pursuing complex strategies and elaborate routes while transitioning to electric vehicles. EV demand is generally accelerating – reinforced and spurred by regulations – in the face of the dire effects of global warming – some, if not most, caused by the ongoing use of fossil fuels and what was in effect denial of the negative consequences of the exclusive use of fossil fuels in transportation. Ford’s challenge is to profitably maintain during this transition both a line of EVs from Ford Model e and the so-called Ford Blue internal combustion vehicles that at some point – perhaps close at hand – are doomed, but remain the foundation of the business. The current Ford outlook for full-year 2024 includes adjusted EBIT of $10 billion to $12 billion, adjusted FCF of $6 billion to $7 billion, and capital spending of $8 billion to $9.5 billion.
“As the first country outside America to get F-150 Lightning, we get the opportunity to deliver one of the most talked about electric vehicles in the world in recent years to our customers,” said Per Gunnar Berg, CEO of Ford Motor Norway. “We look forward to going full throttle to give even more Norwegians the opportunity to experience an all-electric truck unlike anything else on offer here. It is both bigger, stronger and more capable than most you will find on the Norwegian market, and is just as good as a family car as it is for work.”
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