Click to enlarge.
Genesis today announced the launch of the Genesis Collection, a selection of lifestyle goods “with a nod to the brand’s ‘son-nim’ or honored guest, philosophy.”*
“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.”
The Genesis Collection stimulus comes from the designs and materials used in the brand’s current product and concept vehicle line. “The collection’s Magma merchandise is an ode to the Magma high-performance line in color and style, while its golf product offerings of iron and putter covers are made with the same semi-aniline leather as the brand’s flagship G90 sedan.
“Further reinforcing Genesis’ commitment to personalized and unique experiences, the Genesis Collection will be a core feature of the brand’s growing standalone retail facility network, while mirroring important initiatives such as the upcoming Genesis Magma Racing program,” Genesis said.
The Genesis Collection is now available at select retailers in California and New York with expanded U.S. availability planned in the coming months. Availability in Canada will be announced at a later date. Customers can discover the Genesis Collection by visiting thegenesiscollection.com and by contacting their local Genesis retailer.
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About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals Of Marketing – Genesis Collection of Lifestyle Goods
Click to enlarge.
Genesis today announced the launch of the Genesis Collection, a selection of lifestyle goods “with a nod to the brand’s ‘son-nim’ or honored guest, philosophy.”*
“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.”
The Genesis Collection stimulus comes from the designs and materials used in the brand’s current product and concept vehicle line. “The collection’s Magma merchandise is an ode to the Magma high-performance line in color and style, while its golf product offerings of iron and putter covers are made with the same semi-aniline leather as the brand’s flagship G90 sedan.
“Further reinforcing Genesis’ commitment to personalized and unique experiences, the Genesis Collection will be a core feature of the brand’s growing standalone retail facility network, while mirroring important initiatives such as the upcoming Genesis Magma Racing program,” Genesis said.
The Genesis Collection is now available at select retailers in California and New York with expanded U.S. availability planned in the coming months. Availability in Canada will be announced at a later date. Customers can discover the Genesis Collection by visiting thegenesiscollection.com and by contacting their local Genesis retailer.
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.