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Annals Of Marketing – Genesis Collection of Lifestyle Goods
Genesis today announced the launch of the Genesis Collection, a selection of lifestyle goods “with a nod to the brand’s ‘son-nim’ or honored guest, philosophy.”
“The Genesis Collection is an extension of our brand’s commitment to delivering exceptional experiences and products that go beyond automotive,” said Kiri Kiely-Rodriguez, director, customer experience and training at Genesis Motor America. “From the materials to the designs, the Genesis Collection embodies our Korean heritage and allows customers to engage with the brand in a new and exciting way.” Continue reading →