Annals of Marketing – Mercedes-Maybach, Space Perspective

Ken Zino of AutoInformed.com on Annals of Marketing - Mercedes-Maybach and Space Perspective

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Today Mercedes-Maybach said it is partnering with Space Perspective,* the world’s first and thus far only carbon-neutral spaceflight experience company. Mercedes-Maybach all-electric vehicles will exclusively transport so-called Space Perspective Explorers and guests to and from Space Perspective facilities, local activities and the launch site on Florida’s Space Coast. The ground bound Mercedes claimed as part of this partnership, Space Perspective and the Mercedes-Maybach design team are in talks on integrations of additional elements from the Maybach experience and brand.

“Our partnership with Space Perspective will allow space explorers to ride in style on the ground, and for us to extend the highest level of Maybach refinement and brand experience to the edge of space,” said Daniel Lescow, Head of Mercedes-Maybach at Mercedes-Benz Group.

Space Perspective aspires to make human spaceflight safer and more accessible than ever before with its Spaceship Neptune. The spacecraft has a pressurized capsule propelled slowly to 100,000 feet by a giant SpaceBalloon™. The capsule’s customizable interior cabin accommodates eight Explorers and a Captain and includes a meal and cocktail service.

Space Perspective’s spacecraft makes a cameo appearance in the new Mercedes-Maybach global brand film and appears as “an expression of how the driving experience transports passengers to the beyond, which is much like Space Perspective’s mission to offer its Explorers transformative perspective shifts through spaceflight,” said Mercedes-Maybach.

“Pairing our all-electric Spaceship Neptune with the all-electric Mercedes-Maybach represents a sustainable and inspiration-filled future, not to mention a heightened overall experience for Space Perspective Explorers, ” said Jane Poynter, Founder and Co-CEO of Space Perspective

*Space Perspective

 Space Perspective says it is on a mission to make space travel accessible to more people than ever before. Its innovative Spaceship Neptune, which comprises a pressurized capsule propelled by a giant SpaceBalloon™, offers a safe and transformative six-hour journey to the edge of space.

“With no rockets, weightlessness, heavy g-forces or training required, the experience is designed to be as gentle on Explorers as it is on the Earth. Those who fly with Space Perspective, which is being regulated by the Federal Aviation Administration and follows guidelines established by NASA and the U.S. Coast Guard, enjoy unprecedented views of our planet through the largest windows ever flown to space, a world-class meal and cocktail service, Wi-Fi, and lavatory – all from the comforts of the world’s first Space Lounge.”

Based on Florida’s Space Coast, Space Perspective was founded in 2019 by human spaceflight veterans Jane Poynter and Taber MacCallum, who met as original crew members in Biosphere 2. They proceeded to launch Paragon Space Development Corporation, which develops technology for environmental control systems that, for example, can be found on the International Space Station (ISS). Space Perspective says its team more broadly has been instrumental in the development of every US human spacecraft for the past 40 years.

Space Perspective resumes uncrewed test flights this year, which pave the way for crewed test flights next year. At the end of 2024, the company aims to begin commercial flights for their more than ~1650 ticketed Explorers to date. Reservations are now being taken. For more information or to book a trip, go to www.spaceperspective.com.

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