Tag Archives: Mercedes Maybach

Annals of Marketing – Mercedes-Maybach, Space Perspective

Today Mercedes-Maybach said it is partnering with Space Perspective,* the world’s first and thus far only carbon-neutral spaceflight experience company. Mercedes-Maybach all-electric vehicles will exclusively transport so-called Space Perspective Explorers and guests to and from Space Perspective facilities, local activities and the launch site on Florida’s Space Coast. The ground bound Mercedes claimed as part of this partnership, Space Perspective and the Mercedes-Maybach design team are in talks on integrations of additional elements from the Maybach experience and brand. Continue reading

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Mercedes-Benz to Increase Focus as a Luxury Car Company

Mercedes-Benz will change its product portfolio, allocating more than 75% of its investments to develop products for the most profitable market segments. As part of this strategy designed to please the capital markets, Mercedes-Benz aims to increase sales share of its Top-End vehicles by around 60% by 2026 compared to 2019. Like many auto companies it intends to achieve “higher quality growth and a further significant increase in profitability and resilience, striving for an operating margin target of approximately 14% by mid of the decade in favorable market conditions.” Continue reading

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Daimler Boards Approve Spin Off of Mercedes-Benz Cars and Daimler Truck as Two companies. Shareholder Vote in October

In a high stakes move by the Daimler AG Board of Management and Supervisory Board (ticker symbol DAI) to separate two very different businesses and insulate the parent company from financial threats that Global Warming, connected and autonomous vehicles and automaker upheavals are causing, approved making Mercedes-Benz Cars and Daimler Truck independent companies. Continue reading

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Mercedes-Benz – New Platforms Electric Only From 2025

AutoInformed thinks it was prompted by runaway global warming and the increasing desire of consumers – and above all regulators and nations of affluent people – to eliminate fossil fuels. Daimler investments into combustion engines and plug-in hybrid technologies will drop by 80% between 2019 and 2026. Continue reading

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