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Annals of Marketing – Mercedes-Maybach, Space Perspective
Today Mercedes-Maybach said it is partnering with Space Perspective,* the world’s first and thus far only carbon-neutral spaceflight experience company. Mercedes-Maybach all-electric vehicles will exclusively transport so-called Space Perspective Explorers and guests to and from Space Perspective facilities, local activities and the launch site on Florida’s Space Coast. The ground bound Mercedes claimed as part of this partnership, Space Perspective and the Mercedes-Maybach design team are in talks on integrations of additional elements from the Maybach experience and brand. Continue reading →