Tag Archives: Ola Källenius

Mercedes-Benz to Increase Focus as a Luxury Car Company

Mercedes-Benz will change its product portfolio, allocating more than 75% of its investments to develop products for the most profitable market segments. As part of this strategy designed to please the capital markets, Mercedes-Benz aims to increase sales share of its Top-End vehicles by around 60% by 2026 compared to 2019. Like many auto companies it intends to achieve “higher quality growth and a further significant increase in profitability and resilience, striving for an operating margin target of approximately 14% by mid of the decade in favorable market conditions.” Continue reading

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Record Auction Price – €135m for Mercedes-Benz 300 SLR

A Mercedes-Benz 300 SLR Uhlenhaut Coupe from 1955 has been sold at auction for a record price of €135 million to a private collector, Mercedes-Benz said today. It was one of just two prototypes built at the time. Named after … Continue reading

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Mercedes-Benz to invest €60B to be Electric Only

The Supervisory Board agreed to  an investment plan for the years 2022 to 2026 of more than €60 billion. Mercedes-Benz claims it will reduce capex, research and development expenses for the electrification of the product portfolio and digitalization processes, including steps towards automated driving, albeit at an admittedly high level. Needed to do this is an increase net revenues per vehicle. In addition, a gradual shift toward a direct sales model, which includes control over pricing, is being sought. Rising revenue from digital services will further support results. Continue reading

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Daimler Boards Approve Spin Off of Mercedes-Benz Cars and Daimler Truck as Two companies. Shareholder Vote in October

In a high stakes move by the Daimler AG Board of Management and Supervisory Board (ticker symbol DAI) to separate two very different businesses and insulate the parent company from financial threats that Global Warming, connected and autonomous vehicles and automaker upheavals are causing, approved making Mercedes-Benz Cars and Daimler Truck independent companies. Continue reading

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Daimler Earns €4.0 billion in 2020

During 2020, net profit improved to €4.0 billion (2019: €2.7 billion). Net profit attributable to the shareholders of Daimler AG amounted to €3.6 billion (2019: €2.4 billion), leading to an increase in earnings per share to €3.39 (2019: €2.22). At the Annual General Meeting on 31March 31, 2021 the Board of Management and the Supervisory Board will propose a dividend of €1.35 per share (2019: €0.90). Total payout will amount to €1.4 billion (2019: €1.0 billion). Continue reading

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New Mercedes-Benz Strategy Aimed to Help Higher Profits

This follows the Q2 Daimler disaster. The COVID pandemic or the Grim Reaper saw a decline in demand for cars, vans, trucks and buses. Group total sales decreased by -34% to 541,800 cars and commercial vehicles (Q2 2019: 821,700). Revenue slipped significantly by -29% to €30.2 billion (Q2 2019: €42.7 billion). EBIT was minus -€1,682 million (Q2 2019: minus -€1,558 million). Adjusted EBIT was -€708 million (Q2 2019: plus €2,447 million). Continue reading

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Mercedes-AMG Petronas Win F1 Constructors’ Championship

“When we re-joined Formula One with a works Mercedes team in 2010, it was part of a long-term strategic plan,” said Ola Källenius, member of the Board of Management of Daimler AG, responsible for Group Research & Mercedes-Benz Cars Development. Continue reading

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Surprise! Bodo Uebber to Leave Daimler Board as Purge Continues

Like all automakers, Daimler is facing the unknown future of mobility, autonomous vehicles and the internet of things. Its problems are complicated by currency valuations and a vulnerable international supply and manufacturing footprint fraught with political issues starting in Germany, and competitors, of course. Continue reading

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