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Athletic street wear designer Daniel Patrick has collaborated with Nissan to launch a limited line of performance-oriented sleepwear, Nissan said today. The so-called Fast Asleep capsule collection takes inspiration it’s said from NISMO, Nissan’s in-house motorsports and performance division. During the design process, Patrick spent time behind the wheel of the 2024 Nissan Z NISMO and was drawn to its combination of track-ready focus with distinctive styling.
“The Z NISMO is the purest expression of design and performance, and these characteristics are always found in my designs,” said Patrick. “I wanted to evoke a feeling of comfort and premium fit using signature materials that gave a wink to the classic NISMO features enthusiasts really love.”
Inspiration for the project also comes from the work of sleep expert Dr. Matthew Walker, whose sleep research highlights the importance of quality rest for driver performance. Walker has a history of work within the highest level of motorsports competitions. (AutoInformed: Nissan Starts Advanced Brain Training for Formula E Drivers)
“To be a better driver, it’s not just about performance and reacting quickly, it’s also about consistency – and managing concentration,” said Walker. “I don’t know anything other than sleep that has a greater statistical contribution to improving that ability.”
Building better sleep patterns and focusing on the quality and quantity of sleep can help produce tangible physical and cognitive improvements for drivers. One of Walker’s recommendations for improving sleep quality is ensuring the body is at an appropriate temperature at night.
“The sleepwear collection design includes strategically placed venting, which may help release trapped heat,” said Walker. “When we vent trapped heat, our body temperature can start to decrease, and that is the invitation to better sleep.” The Fast Asleep collection follows Walker’s recommendations with the use of polar fleece material, side vents and a wide-legged pant to support both temperature regulation and air flow.
NISMO enthusiasts and sleep-conscious fashion fans can shop the Fast Asleep collection at daniel-patrick.com/nissan. Just bring money – limited to just 50 pieces each, the pajama set is $250 with the robe priced at $175. Pricing excludes sales tax and shipping.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Nissan Z Nismo Sleepwear?
Click for more.
Athletic street wear designer Daniel Patrick has collaborated with Nissan to launch a limited line of performance-oriented sleepwear, Nissan said today. The so-called Fast Asleep capsule collection takes inspiration it’s said from NISMO, Nissan’s in-house motorsports and performance division. During the design process, Patrick spent time behind the wheel of the 2024 Nissan Z NISMO and was drawn to its combination of track-ready focus with distinctive styling.
“The Z NISMO is the purest expression of design and performance, and these characteristics are always found in my designs,” said Patrick. “I wanted to evoke a feeling of comfort and premium fit using signature materials that gave a wink to the classic NISMO features enthusiasts really love.”
Inspiration for the project also comes from the work of sleep expert Dr. Matthew Walker, whose sleep research highlights the importance of quality rest for driver performance. Walker has a history of work within the highest level of motorsports competitions. (AutoInformed: Nissan Starts Advanced Brain Training for Formula E Drivers)
“To be a better driver, it’s not just about performance and reacting quickly, it’s also about consistency – and managing concentration,” said Walker. “I don’t know anything other than sleep that has a greater statistical contribution to improving that ability.”
Building better sleep patterns and focusing on the quality and quantity of sleep can help produce tangible physical and cognitive improvements for drivers. One of Walker’s recommendations for improving sleep quality is ensuring the body is at an appropriate temperature at night.
“The sleepwear collection design includes strategically placed venting, which may help release trapped heat,” said Walker. “When we vent trapped heat, our body temperature can start to decrease, and that is the invitation to better sleep.” The Fast Asleep collection follows Walker’s recommendations with the use of polar fleece material, side vents and a wide-legged pant to support both temperature regulation and air flow.
NISMO enthusiasts and sleep-conscious fashion fans can shop the Fast Asleep collection at daniel-patrick.com/nissan. Just bring money – limited to just 50 pieces each, the pajama set is $250 with the robe priced at $175. Pricing excludes sales tax and shipping.
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.