Click to enlarge.
Porsche (P911.DE) said today that Porsche Italia is observing its 40th anniversary with two special-edition models based on the Porsche 911 Carrera 4 GTS and the Porsche Taycan 4S. Porsche Exclusive Manufaktur workers have decoratively enhanced the exterior and the interior of the two sports cars.
“Our dream was to create something truly unique that embodies the spirit that has guided us for the past 40 years: Porsche style combined with Italian culture and aesthetics. That’s why we chose Ferragamo as a partner for this project, a brand with which we share values such as excellence of craftsmanship, timeless elegance and a tireless attention to detail,” said Pietro Innocenti, CEO of Porsche Italia. Salvatore Ferragamo became famous in Hollywood by custom-making shoes for movie stars. In 1927, the ‘shoemaker of dreams’, as he was known, returned to his homeland and settled near Florence.
Both design teams worked with each other during the project. The Ferragamo team travelled to Zuffenhausen, and the Porsche and Porsche Italia team were guests in Florence. The Blusogno shade was developed using leather and fabric samples from Ferragamo’s shoulder bag and signature fashion pieces.
The Exterior
Click to enlarge.
Blusogno paintwork accentuated with white fine lines: Through its Paint to Sample Plus program, Porsche offers customers the opportunity to create completely individual colors for their cars. Blusogno was developed as a special color exclusively for this special edition. Thin, precise lines, known as fine lines, add an accent that “conveys elegance and dynamism.” These white fine lines, inspired by Ferragamo design elements, are mounted on the front lid and rear spoiler and elegantly follow the flow of air over and around the car.
Both B-pillars have a commemorative plaque with a prominent ‘40’, the years 1985 and 2025 and the words ‘Porsche’ and ‘Italia’ noting Porsche Italia’s 40th anniversary. All these elements are raised slightly so that they can be felt across the surface.
The wheels are painted in Blusogno and finished with white, hand-painted pinstripes. The wheel hub cover also has the exclusive blue color with the red Porsche crest. At the rear, the model lettering is painted by hand in white and outlined in Blusogno.
The Interior
Blusogno leather combined with blue Paldao wood trim: Blusogno is also inside the car. Leather and yarn were developed and produced specifically for the project in this color. The front and rear seats, the GT sports steering wheel and details on the center console are upholstered in Blusogno leather. Modern Pebble Grey piping on the seats and the corresponding 12 o’clock marking on the GT sports steering wheel pick up on the bright accents of the exterior. The car’s document folder and key pouch are also made of Blusogno leather. In the 911, the gear lever is covered with Blusogno leather on the sides. Red trim strips on the storage compartments and in the trunk provide contrast.
The dashboard and center console of the 911 as well as the door mirrors of the Taycan are finished with Paldao wood in the Blusogno color. The large wooden surfaces in the door panels are divided by color: the upper part in blue, the lower part in black. In the 911, an aluminum inlay with a ‘40 Anni Porsche Italia logo “enhances” the dashboard on the passenger side. In the Taycan, this logo is affixed to a plaque in the center console. A white illuminated Ferragamo logo is integrated into the door sill guards, which are made of black brushed aluminum.
The SportChrono clock at the top of the dashboard has a custom dial that plays with the colors of the Italian Tricolour – the rings are green, white and red, and the second hand is red.
The sides of the vehicle key are painted Blusogno. The edition also includes a custom-made indoor car cover in the same color with white piping, a colored Porsche crest on the front, and white Ferragamo lettering on the sides.
“The collaboration with Ferragamo and the team at Porsche Exclusive Manufaktur in Zuffenhausen has enabled us to implement this vision in a way that is both authentic and forward-looking. These values will continue to inspire and guide us in the future,” said Innocenti.
“When Porsche asked Ferragamo to contribute to this anniversary, the main idea was to change as little as possible and focus on refined details. Because Porsche is already perfect,” said Leonardo Ferragamo, Chairman of Salvatore Ferragamo. “The aim of this collaboration was to create an authentic and meaningful synergy between two iconic brands that both share the same values: design, excellence, craftsmanship and the courage to innovate. We wanted to tell an emotive story rooted in the idea of dreaming. My father Salvatore was known as ‘the shoemaker of dreams’, while Porsche continues to be driven by dreams.”
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
Annals of Marketing – Porsche Italia and Ferragamo
Click to enlarge.
Porsche (P911.DE) said today that Porsche Italia is observing its 40th anniversary with two special-edition models based on the Porsche 911 Carrera 4 GTS and the Porsche Taycan 4S. Porsche Exclusive Manufaktur workers have decoratively enhanced the exterior and the interior of the two sports cars.
“Our dream was to create something truly unique that embodies the spirit that has guided us for the past 40 years: Porsche style combined with Italian culture and aesthetics. That’s why we chose Ferragamo as a partner for this project, a brand with which we share values such as excellence of craftsmanship, timeless elegance and a tireless attention to detail,” said Pietro Innocenti, CEO of Porsche Italia. Salvatore Ferragamo became famous in Hollywood by custom-making shoes for movie stars. In 1927, the ‘shoemaker of dreams’, as he was known, returned to his homeland and settled near Florence.
Both design teams worked with each other during the project. The Ferragamo team travelled to Zuffenhausen, and the Porsche and Porsche Italia team were guests in Florence. The Blusogno shade was developed using leather and fabric samples from Ferragamo’s shoulder bag and signature fashion pieces.
The Exterior
Click to enlarge.
Blusogno paintwork accentuated with white fine lines: Through its Paint to Sample Plus program, Porsche offers customers the opportunity to create completely individual colors for their cars. Blusogno was developed as a special color exclusively for this special edition. Thin, precise lines, known as fine lines, add an accent that “conveys elegance and dynamism.” These white fine lines, inspired by Ferragamo design elements, are mounted on the front lid and rear spoiler and elegantly follow the flow of air over and around the car.
Both B-pillars have a commemorative plaque with a prominent ‘40’, the years 1985 and 2025 and the words ‘Porsche’ and ‘Italia’ noting Porsche Italia’s 40th anniversary. All these elements are raised slightly so that they can be felt across the surface.
The wheels are painted in Blusogno and finished with white, hand-painted pinstripes. The wheel hub cover also has the exclusive blue color with the red Porsche crest. At the rear, the model lettering is painted by hand in white and outlined in Blusogno.
The Interior
Blusogno leather combined with blue Paldao wood trim: Blusogno is also inside the car. Leather and yarn were developed and produced specifically for the project in this color. The front and rear seats, the GT sports steering wheel and details on the center console are upholstered in Blusogno leather. Modern Pebble Grey piping on the seats and the corresponding 12 o’clock marking on the GT sports steering wheel pick up on the bright accents of the exterior. The car’s document folder and key pouch are also made of Blusogno leather. In the 911, the gear lever is covered with Blusogno leather on the sides. Red trim strips on the storage compartments and in the trunk provide contrast.
The dashboard and center console of the 911 as well as the door mirrors of the Taycan are finished with Paldao wood in the Blusogno color. The large wooden surfaces in the door panels are divided by color: the upper part in blue, the lower part in black. In the 911, an aluminum inlay with a ‘40 Anni Porsche Italia logo “enhances” the dashboard on the passenger side. In the Taycan, this logo is affixed to a plaque in the center console. A white illuminated Ferragamo logo is integrated into the door sill guards, which are made of black brushed aluminum.
The SportChrono clock at the top of the dashboard has a custom dial that plays with the colors of the Italian Tricolour – the rings are green, white and red, and the second hand is red.
The sides of the vehicle key are painted Blusogno. The edition also includes a custom-made indoor car cover in the same color with white piping, a colored Porsche crest on the front, and white Ferragamo lettering on the sides.
“The collaboration with Ferragamo and the team at Porsche Exclusive Manufaktur in Zuffenhausen has enabled us to implement this vision in a way that is both authentic and forward-looking. These values will continue to inspire and guide us in the future,” said Innocenti.
“When Porsche asked Ferragamo to contribute to this anniversary, the main idea was to change as little as possible and focus on refined details. Because Porsche is already perfect,” said Leonardo Ferragamo, Chairman of Salvatore Ferragamo. “The aim of this collaboration was to create an authentic and meaningful synergy between two iconic brands that both share the same values: design, excellence, craftsmanship and the courage to innovate. We wanted to tell an emotive story rooted in the idea of dreaming. My father Salvatore was known as ‘the shoemaker of dreams’, while Porsche continues to be driven by dreams.”
AutoInformed on
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn. He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe. Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap. AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks. Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.