“Yachtsman will become an instant status symbol, a car/boat combo that evokes ‘land/sea envy’ in equal measure."
The latest BMW press release from Mini on 1 April 2012 says that Mini customers will be able to boldly go (sic) where no motorer has gone before when the all-new Mini Cooper Yachtsman makes its world premiere at the New York International Auto Show this week, right beside the Hudson River.
“Designed to bring MINI ownership to people who regard the 70 percent of the earth’s surface covered by water as their home, the new MINI Cooper Yachtsman is a corner-carving crustacean that promises go-kart-like handling and a sensational combination of amphibious and landphibious performance both on and off the water.,,” the release claimed… <grin>
About Ken Zino
Ken Zino, editor and publisher of AutoInformed, is a versatile auto industry participant with global experience spanning decades in print and broadcast journalism, as well as social media. He has automobile testing, marketing, public relations and communications experience. He is past president of The International Motor Press Assn, the Detroit Press Club, founding member and first President of the Automotive Press Assn. He is a member of APA, IMPA and the Midwest Automotive Press Assn.
He also brings an historical perspective while citing their contemporary relevance of the work of legendary auto writers such as Ken Purdy, Jim Dunne or Jerry Flint, or writers such as Red Smith, Mark Twain, Thomas Jefferson – all to bring perspective to a chaotic automotive universe.
Above all, decades after he first drove a car, Zino still revels in the sound of the exhaust as the throttle is blipped during a downshift and the driver’s rush that occurs when the entry, apex and exit points of a turn are smoothly and swiftly crossed. It’s the beginning of a perfect lap.
AutoInformed has an editorial philosophy that loves transportation machines of all kinds while promoting critical thinking about the future use of cars and trucks.
Zino builds AutoInformed from his background in automotive journalism starting at Hearst Publishing in New York City on Motor and MotorTech Magazines and car testing where he reviewed hundreds of vehicles in his decade-long stint as the Detroit Bureau Chief of Road & Track magazine. Zino has also worked in Europe, and Asia – now the largest automotive market in the world with China at its center.
