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Author Archives: Donna Barbera
Auto Engineering now White Water Rafting as CAFE Goes Up
Currently, estimates for the cost of compliance range from zero to $10,000 per vehicle for what is a difficult engineering task that has become – once again and as always – an ideological battleground, with posturing from automakers, regulators and pressure groups. Continue reading
Posted in auto news, fuel economy or emissions
Tagged autoinformed, autoinformed.com, Ken Zino, low sulfur fuels
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Pebble Beach Postcards
“Millionaires and billionaires everywhere, you have to see it to believe!” Continue reading
Posted in design and styling, people
Tagged autoinformed, autoinformed.com, pebble beach, sirens of chrome
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Designing for Techies Means Gen Y
One thing is certain, car manufacturers have their designs on Gen Y or Millennials, a cohort group defined as those born in the early 1980s to 2000. Continue reading
Auto Research Labs Help keep Young Minds in Detroit
“Detroit is the place to be,” said Snyder. The governor went on to say that a lot of it (the so-called brain drain) has to do with a “marketing” and “perception” problem. That problem disappears when people actual visit southeastern Michigan. In addition, Snyder noted there is a looming housing shortage in Detroit due to the young moving in. Continue reading